Transforming CSR: Creating shared value, trust and perceived CEO quality (2016)

Yi-Ru Regina Chen, Ben Boyd, Don Stacks, Chun-Ju Flora Hung-Baesecke, Ansgar Zerfass, Shannon Bowen

This study study aims to find the relationship among CSR, public trust, CSV and a public’s supportive behavior toward corporations. The study comprises two stages. First, it proposes a theoretical model for testing secondary data of the Edelman Trust Barometer collected in the United States and China between 2013 and 2015. Secondly, it will employ in-depth qualitative interviews to provide rich data from the public.

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